Graphic designer and digital marketer. Email, DTC, paid social, and brand design where creative meets strategy.
Ten-plus years designing for consumer, entertainment, and hospitality brands, with the numbers to show the creative works as hard as it looks.
Digital Marketing Specialist · 2022 to present
In-house creative for Joseph’s and Tumaro’s, nationally distributed flatbread brands, across email, social, retail, partnership, and branded content.
I design the DTC email program from campaign brief through final send, run Meta paid social start to finish, and adapt each campaign across JosephsBakery.com, Amazon, Walmart, Instacart, and partner retailers.
Every send lives within Joseph’s established brand system (signature red, script lettering paired with bold display type, a shared modular footer) while each campaign gets its own visual concept. Since 2022 I’ve designed 130 campaigns and more than 2 million sends, averaging a 39% open rate and 1.3% click rate with spam complaints near zero. VIP segments have reached a 7.1% click rate.
Labor Day weekend 2026 · DTC promotion
A lined-notebook background and sticker-style illustrations set a playful tone for families packing lunches. The offer is the largest element in the email, with code and deadline in the first screen.
January 2024 · New Year wellness
An overhead flat-lay frames the headline and keeps the center clear for copy. Two stacked buttons split intent: Shop Now for ready buyers, Try New Recipes for browsers.
Retail launch · 2026
A checkerboard of Joseph’s red and white woodgrain with lifestyle photography echoes Target’s red while keeping Joseph’s front and center.
June 2024 · Greek Style Pocketless Pita launch
The same launch message in a second execution: Walmart’s navy and yellow, a package shot beside a hero gyro, an arrow callout for usage ideas, and one Find In Store button.
I own Meta campaigns end to end: strategy, creative, build, optimization, and reporting.
Digital Marketing Manager · 2016 to present
Ten years of creative strategy for a premium entertainment agency and its 17 bands, modernizing the brand through elevated design, artist-focused content, and UX-driven functionality.
I led the 2017 redesign of WilsonStevens.com, which increased lead generation 20% in its first year, and I produce, direct, and edit the Office Sessions video series with in-house artists. In 2025, my Meta traffic campaigns drove 3,750+ link clicks at an 8.7% CTR.
Marketing Manager · 2021 to 2022
Creative branding and in-store visual assets for the flagship Far Out Ice Cream location in Brookline, MA.
Deliverables included a custom mural illustration, storefront window vinyls, trifold menus, and instructional signage designed to improve the customer experience while reinforcing the brand’s playful, energetic personality.
Tour promotion and merchandise
Promotional and merchandise design for Danity Kane’s Untold Chapter tour, including the announcement flyer, VIP sticker, and custom T-shirt.
Creative direction drew from the tour’s “acid trip” concept while keeping the group’s identity prominent across each asset.
Album artwork and merchandise · since 2018
An ongoing creative collaboration with Warner-signed songwriter and recording artist Sam DeRosa, known for NBC’s Songland and co-writing lovelytheband’s hit single “Broken.”
Album artwork, merchandise, and visual brand development supporting multiple releases and tours, with emotionally driven visuals that reflect her point of view.
Freelance photography and brand assets
Bold, minimalist product imagery for Mistr, a healthcare platform focused on accessible STI prevention and testing.
Clean composition, vibrant color, and modern visual storytelling reinforce the brand’s mission of making PrEP accessible, inclusive, and stigma-free.
Creative imagery and video
Creative imagery and visual content for Auric Cosmetics, a brand centered on elevated beauty and inclusivity in the luxury cosmetic space.
The concept video below pairs slow, tactile product close-ups with warm, editorial beauty imagery.
Independent branding and merchandise
Commissioned to build a distinct visual identity for artist Elle Rhodes across promotional and retail assets.
Deliverables included custom notebook artwork, a monogram logo, and a vintage-inspired graphic T-shirt.
